Shiseido unveils its most effective targeted treatment, designed to meet the specific needs of mature skin. Thanks to Pure Retinol Advanced™, this innovative formula works effectively on visible signs of aging: deep wrinkles, dark spots, and loss of firmness.

Clinically proven results within just 7 days*, with continuous improvement up to 8 weeks*.
Part of the Vital Perfection range, this expert treatment embodies Shiseido's scientific excellence for skin that appears visibly lifted, firmed, and brighten.
* Clinical test on 34 women


CONSUMER RESULTS
After one week*: 97% notice fewer wrinkles, 95% see fewer dark spots, and 94% experience fewer lines.
After 4 weeks**: skin is 2x firmer, brighter and more lifted.
After 8 weeks**: up to -73% deep wrinkles, -70% dark spots.
* Consumer test on 104 women
**Self-scoring by 104 women


RECOMMENDED ROUTINE
Uplifting & Firming Advanced Cream – lift, firm, brighten
Uplifting & Firming Advanced Eye Cream – eye sagging, deep wrinkles, dark circles
Wrinkle Spot Treatment A+ – targeted application for the face and neck

TECHNOLOGY & KEY ASSETS
Pure Retinol Advanced™: combines pure retinol & SafflowerRED™, that boosts the results up to 32% compared to retinol alone*.
*in vitro test
TripleLock Technology: optimal stabilization & efficacy of retinol
ReneuraRED Technology™: fast, lasting results
VP8 including 4MSK: brightening effects"""