
Benefit BADgal BANG! Mascara - Wild Plum
The Benefit BadGal Bang! Shade Range:
- Intense Pitch Black
- Intense Pitch Black Waterproof
- Power Blue
- Wild Plum
- Rebel Brown
Get the Scoop:
- Volumizing
- Longwearing
- Water-resistant
- Smudge-proof
- Flake-free
- Buildable
Tell Me More:
You don't have to be in your villain era to embrace BADgal beauty. (But if you were, we'd totally support you...). Besides, who doesn't love a little drama? An intense wild plum lash that's all volume, no weight? Oh, yeah. With BADgal BANG! volumising mascara, every swipe lays on 360° fullness that lasts 36 hours* without smudging. So if you wanna be a little bad, we're good with that.
*Instrumental test on 21 participants
Tried & Tested:
- 36-hour* FULL-BLAST volume
- 90% saw dramatic volume**
- 94% said it instantly lifted their lashes**
- 92% said it lengthened their lashes**
*Instrumental test on 21 participants
**Self-evaluation by 102 participants after 1 week
What's in it?
- Gravity-Defying Formula contains lightweight aero-particles
- ProVitamin B5 known to fuel thickness & strength
The Good Stuff:
- 360° reach: The custom Slimpact! brush reaches root-to-tip and corner-to-corner.
- Lightweight aero-particles: Derived from space technology (no, seriously), this won't weigh down lashes.
- Buildable volume: Each coat goes on smoothly, so you can layer away for bigger, BADDER impact.
Did ya Know?
One BADgal BANG! mascara is sold every 9 seconds.***
*** Source: Benefit Cosmetics, based on units sold globally of BADgal BANG! And BADgal BANG! Waterproof mascara products, January 2023 - December 2023
The Benefit BadGal Bang! Shade Range:
- Intense Pitch Black
- Intense Pitch Black Waterproof
- Power Blue
- Wild Plum
- Rebel Brown
Get the Scoop:
- Volumizing
- Longwearing
- Water-resistant
- Smudge-proof
- Flake-free
- Buildable
Tell Me More:
You don't have to be in your villain era to embrace BADgal beauty. (But if you were, we'd totally support you...). Besides, who doesn't love a little drama? An intense wild plum lash that's all volume, no weight? Oh, yeah. With BADgal BANG! volumising mascara, every swipe lays on 360° fullness that lasts 36 hours* without smudging. So if you wanna be a little bad, we're good with that.
*Instrumental test on 21 participants
Tried & Tested:
- 36-hour* FULL-BLAST volume
- 90% saw dramatic volume**
- 94% said it instantly lifted their lashes**
- 92% said it lengthened their lashes**
*Instrumental test on 21 participants
**Self-evaluation by 102 participants after 1 week
What's in it?
- Gravity-Defying Formula contains lightweight aero-particles
- ProVitamin B5 known to fuel thickness & strength
The Good Stuff:
- 360° reach: The custom Slimpact! brush reaches root-to-tip and corner-to-corner.
- Lightweight aero-particles: Derived from space technology (no, seriously), this won't weigh down lashes.
- Buildable volume: Each coat goes on smoothly, so you can layer away for bigger, BADDER impact.
Did ya Know?
One BADgal BANG! mascara is sold every 9 seconds.***
*** Source: Benefit Cosmetics, based on units sold globally of BADgal BANG! And BADgal BANG! Waterproof mascara products, January 2023 - December 2023
Original: $49.23
-70%$49.23
$14.77Description
The Benefit BadGal Bang! Shade Range:
- Intense Pitch Black
- Intense Pitch Black Waterproof
- Power Blue
- Wild Plum
- Rebel Brown
Get the Scoop:
- Volumizing
- Longwearing
- Water-resistant
- Smudge-proof
- Flake-free
- Buildable
Tell Me More:
You don't have to be in your villain era to embrace BADgal beauty. (But if you were, we'd totally support you...). Besides, who doesn't love a little drama? An intense wild plum lash that's all volume, no weight? Oh, yeah. With BADgal BANG! volumising mascara, every swipe lays on 360° fullness that lasts 36 hours* without smudging. So if you wanna be a little bad, we're good with that.
*Instrumental test on 21 participants
Tried & Tested:
- 36-hour* FULL-BLAST volume
- 90% saw dramatic volume**
- 94% said it instantly lifted their lashes**
- 92% said it lengthened their lashes**
*Instrumental test on 21 participants
**Self-evaluation by 102 participants after 1 week
What's in it?
- Gravity-Defying Formula contains lightweight aero-particles
- ProVitamin B5 known to fuel thickness & strength
The Good Stuff:
- 360° reach: The custom Slimpact! brush reaches root-to-tip and corner-to-corner.
- Lightweight aero-particles: Derived from space technology (no, seriously), this won't weigh down lashes.
- Buildable volume: Each coat goes on smoothly, so you can layer away for bigger, BADDER impact.
Did ya Know?
One BADgal BANG! mascara is sold every 9 seconds.***
*** Source: Benefit Cosmetics, based on units sold globally of BADgal BANG! And BADgal BANG! Waterproof mascara products, January 2023 - December 2023




















