"Tame your hair into a trendy style with added thickness using the Aveda Men Pure-Formance Grooming Clay; perfect for controlling unruly hair without any heavy or greasy feeling and a no shine finish." - Hannah, Escentual Beauty Team.

 

Why You'll Love The Aveda Men Pure-Formance Grooming Clay:

• Lightweight grooming clay holds your hair style in place all day.
• Leaves a matte finish with no stickiness.
• Innovative botanical formula that thickens hair.
• Sensual spicy aroma with fresh undertones.
• Vegan and cruelty-free.

 

What You Need To Know:

The Pure-Formance Clay has a thick balmy texture to grip each individual hair and hold it into place as you style, all whilst feeling incredibly lightweight. Though not visible, the clay contains micro-fibres for added control, creating the illusion of thicker hair that is full of body. The creamy paste melts to be invisible with a matte finish in your hair.

 

Why It's Escentual:

Whether you're looking for your hair to look natural or to have a chic styled look, the Pure-Formance Clay is easy to use to create whatever style you prefer. The paste thickens each hair strand without feeling heavy, greasy or sticky, acting as a multipurpose styling tool for all hair types, and is especially ideal for those with thinner hair.

The clay has a premium feel, from the understated brown tub design to the intoxicating fresh and warm scent that is made from organic essential oils. Citrus blends with spearmint and vetiver for a slightly spicy kick as you style your hair, ideal for energising your senses as you get ready to go out.

 

The Best Way To Use It:

Work a small amount between your palms and smooth through your damp or dry hair. You can use a comb if your hair is longer or you want a textured finish.

 

The Sustainable Side:

Every Aveda product is Leaping Bunny certified and has a negative carbon footprint thanks to the solar and wind-powered manufacturing, sustainable sourcing of ingredients and Aveda's initiative to give back to the planet. The clay carton is made from 90% recycled fibers.

 

Values:

Vegan.

Cruelty-free.